Journey into B2B Marketing

I specialize in B2B and sustainability-focused content marketing. Ironically, I never really saw myself as much of a marketer. I've always considered myself a science communicator first, even though that's only a fraction of what I do today.

Background

I hold two complementary master's degrees—one in Science and Technology Studies and another in Science Journalism. This blend of experiences allows me to approach business topics with a unique perspective. Using that background, I took a decades-long detour into B2B tech marketing, promoting software parts among software developers and commercial product leaders. From there, I transitioned into what I like to call a "recovering PDF and PDF accessories salesman.”

Key Accomplishments

The content I've led and created has contributed to thousands of download clicks and hundreds of thousands of unique page views. While this may not seem like much compared to the larger SaaS market, it's significant in the niche PDF SDK space, where single deals measure tens or hundreds of thousands in annual recurring revenue.

One of my biggest accomplishments was working on the PDF.js Express website. As the core content researcher, ghostwriter, and strategist, I helped move the site from zero domain authority to first place for competitive commercial keywords in search engine results, generating hundreds of thousands in recurring annual revenue.

Current Focus

I help B2B companies and startups achieve similar results, launching ambitious projects from their proverbial garages and claiming prime digital real estate.

About Fluent Content

Welcome to my boutique agency and digital storefront. I created Fluent Content for B2B and sustainability-focused businesses that need an expert partner to develop strategic content that engages and converts. We blend serious SEO savvy with awareness of the customer journey, creating empathetic content that connects with what customers look for and care about.

Let's Connect

Need some help telling your story and spinning up a successful content marketing flywheel? Book a quick call.